Team Taylor County
Team Taylor County is an initiative of the Campbellsville-Taylor County Economic Development Authority, created to lead economic and community development efforts for Campbellsville and Taylor County, Kentucky.
Charged with the mission to attract and grow new employers, Team Taylor County is committed to facilitating economic growth through collaborative partnerships with local, regional and state organizations.
What We Developed
After more than a decade, the community’s existing branding had grown stale and needed new energy. In partnership with Mandy Lambert Consulting, together, we brought the magic to life.
As a small community, like Taylor County, Kentucky, it can be hard to make a big marketing splash in the economic development arena. The competition is fierce and budgets are extremely limited. But being small means diddly to us. We actually relish in the challenge of creating creative options for small budgets.
We were able to develop a modern and fresh identity for the community’s economic development efforts which was incorporated into a variety of marketing and communications platform such as a top-notch economic development website that utilize cohesive branding, eye-catching photography and clean design.
When courting world-class companies to your community, making sure your organization reflects the same statue is a priority. To help this county of 25,000 residents, we updated their logo, gave them a revised color palette and chose a typography that reflected the modern, professional vibe they had.
To give this community the most bang for their buck, we created a custom fold out folder that acted both as a folder for customizable information but also as a overview brochure for recipients.
We also designed digital supporting pieces such as presentations, email blasts, digital invitations and more.
We designed this economic development website to be fully responsive while highlighting the community’s unique attributes and proximity to market.
We used innovative, user-friendly design functionality, bold visual design elements, and strategic navigation to showcase everything this community had to offer.
To help showcase the community’s assests, new photography was needed. We photographed the exisiting workforce, major employers, the vibrant downtown, small businesses and gave the executive director an updated headshot.
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Other Case Studies
View our other works and read about the thought put behind these brands and the results they achieved.