When first starting out, many entrepreneurs find it challenging to acquire funds for their startups, and unfortunately, great startups don’t fund themselves.
The good news is that an exceptional seed funding pitch deck makes obtaining seed funding so much easier.

A well-written and well-designed seed funding investor deck is both persuasive and convincing. It tells the story of your company and the stratagem you have to reach your goal.

There are several example outlines to consider when building an investor deck to get seed funding, yet all the good ones have one commonality; they are all short and clear, succinct and impossible to forget.

Here are some must-have slides to include in your pitch:

1. Company purpose: this slide explains why you launched this startup and how your company will ameliorate the lives of your clients. Make it clear and simple. A one-liner will do.

 

2. Problem: what’s the problem you’re trying to solve? Provide factual information that proves that it is a big problem worth solving. Support your statement with data and market research.

 

3. Solution: give a brief explanation of how you’re planning to solve the problem. Whether you’re building new technology or a new approach to an existing business model. Be very specific. Explain in detail what’s so unique about your product.

 

4. Why Now: explain the need for the product or service and why now is the perfect time to launch the product. Show charts that prove the void that existed previous to your product and how your product is filling that void. Use metrics, investors want to back metrics-driven founders.

 

5. Market Opportunity: address the size of the market you are playing in. Investors want to see the revenue opportunity available for your product or service. Attach bottom-up / unit-economics analysis to back the number.

 

6. Competition: list all the major players competing for market share and highlight their strengths and weaknesses. Explain the differentiators of what makes you different than the rest of the players.

 

7. Product: demonstrate how your product or service works. This will help the seed investors better understand the product. Consider including case studies or very short demo videos.

 

8. Business Model: describe clearly how you are generating revenue or planning to do so in the future. Explain which key metrics are crucial to your business to be cash flow break-even and why.

 

9. Team: provide information about your team and their background. List all the previous startups you’ve launched, where you went to school, who your key advisors are and relevant expertise. Many investors back successful people just as much as a good idea.

 

10. Financials: Describe the amount you need, and what milestones (revenue, customers, and users) you will achieve with the funds from the investors. If the presentation is in person, it is appropriate to ask for a specific amount. If it is an emailed version, leave it out.

There are several example outlines to consider when building an investor deck to get seed funding, yet all the good ones have one commonality; they are all short and clear, succinct and impossible to forget.

Final thoughts

Your seed funding investor deck has one purpose and that is to get funding. Include the above-mentioned slides to give investors a clear overview of the workings of your startup. Make sure your custom designed pitch deck is clear, unique, persuasive, convincing and insightful so keep it at a maximum of 20 pages. (Most VCs only spend an average of 3 minutes and 44 seconds per deck.)

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How to Make Your Pitch Deck Stand Out to Investors