Kentucky Crossroads, an 11-county economic development partnership in Central Kentucky, understands the importance of getting it right. They make it easy for companies to get all of the assistance they need to make milestone decisions that will accelerate their success.
What We Developed
Kentucky Crossroads was ready to make a splash and to be noticed within the state of Kentucky and to prospective new companies looking to expand or relocate in the region. To do that, they needed help from experters who know the ins and outs of economic development.
We took on the challenge, along with Mandy Lambert Consulting, to developed a new economic development identity and fresh new website to help kick-off their new direction.
We also developed several pieces of marketing collaterals for an intimate networking event with local construction firms, commercial real estate offices and consultants to showcase the region’s assets.
This regional partnership needed an eye-catching, modern logo that represented their location within the state – right in the middle. The four arrows represent the different counties joining together to help make a bigger difference. And we gave this brand a combination of muted and bright hues for some interest.
We created a variety of collaterals to assist with the networking event that showcased all 11 counties with a spiral bound book. We also created business cards, notecards, invitations, flyers and more.
We also designed digital supporting pieces such as presentations, email blasts and digital invitations.
A fully responsive economic development website is a must, which is what this partnership got. We highlighted the community’s unique attributes and proximity to market, available sites and buildings, demographics and more with user-friendly design, bold colors and visual elements and well thought-out navigation.
To assist with showcasing the regions, we photographed several major employers, available sites, logistics and more. We also were on hand during the networking event to capture the excitment and buzz during the party.
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